Welcome to Ffocee.
Welcome to Ffocee Coffee Roasters, where the journey of coffee begins with a flutter of excitement and ends with a deeper connection between you, your senses, and the natural world around us. Born in 2023 amid the breathtaking landscapes of Wanaka, New Zealand, Ffocee Coffee Roasters is more than just a coffee company; it's a sensory adventure, a commitment to quality, and a dedication to fostering a sustainable relationship with our planet.
Transparency and Responsibility
At Ffocee Coffee Roasters, we take pride in being a responsible, transparent, and traceable coffee roaster. We believe in full disclosure, from the source of our beans to our roasting process. Our commitment to sustainability extends beyond the cup and into the communities we serve. We work tirelessly to minimize our environmental footprint and support the livelihoods of the people who make our coffee journey possible.
Crafting Exellence in Every Batch
Our dedication to excellence begins with the selection of the finest specialty coffee beans, sourced from passionate producers who share our values. These producers not only care for the land but also prioritize quality above all else. We honor their hard work by roasting small batches of coffee with meticulous attention to detail, ensuring that every sip you take embodies the essence of its origin.
What is behind the brand name FFOCEE?
At Ffocee, every coffee bean has a unique tale to tell, and we'd love to share the heartwarming story behind our name. It all began with an innocent mispronunciation and a toddler's playful spirit.
Picture a warm kitchen, the rich aroma of freshly brewed coffee, and a curious two-year-old boy. One morning, as I enjoyed my coffee, my little boy tried to say "coffee" for the very first time. With a mischievous grin, he proudly exclaimed, "Ffocee!"We couldn't help but smile at his adorable mistake. At that moment, we decided to embrace it.
"Ffocee" became more than just a cute mispronunciation; it embodied the joy of simple, everyday rituals like making coffee. And so, Ffocee, our coffee roasting company, came to life.
Our brand name retains all the letters of "coffee," but with a playful twist, just like our story. It reminds us that life's most beautiful moments often spring from the simplest, unexpected places.
So, the next time you enjoy a cup of Ffocee coffee, remember the story behind our name. It's a story of family, laughter, and the unspoken magic of mispronunciations.
Welcome to Ffocee – where every bean tells a story, and every cup is brewed with love.
What is Specialty Coffee?
Specialty coffee, often referred to as 'Speciality coffee,' distinguishes itself by achieving a remarkable quality rating of 80 points or higher on a 100-point scale, as assessed by certified coffee tasters from organizations like the Specialty Coffee Association of America (SCAA) or licensed Q Graders from the Coffee Quality Institute (CQI).
The essence of specialty coffee goes beyond the numbers—it's a product of dedication and passion. It thrives because of individuals who've made it their life's mission to prioritize unwavering quality. The journey of a coffee bean, from the ideal altitude of its growth to the meticulous timing of its harvest, reflects this commitment. Specialty coffee is the outcome of a harmonious collaboration along the entire coffee value chain, where every contributor maintains a tireless focus on exacting standards and excellence. This accomplishment isn't easy, but it's thanks to these dedicated professionals that specialty coffees are available worldwide, often just a short distance from your doorstep.
When you savor a cup of specialty coffee, you're experiencing a global network of excellence that starts with the ideal growing conditions and extends to the commitment of individuals who ensure quality is paramount at every stage of the journey. It's an invitation to explore the world of coffee in its purest, most remarkable form.
SCORE GRADE SPECIALTY YES/NO
90-100 Outstanding Specialty Coffee
85-89.99 Excellent Specialty Coffee
80-84.99 Very Good Specialty Coffee
>80.0 Below Sp. Quality Not Specialty Coffee
